Awesome post from Kristen Lamb author of Rise of the Machines-Human Authors in a Digital World.
Writers are NOT salespeople and marketers. We aren’t. If we were AWESOME at sales, we’d be in SALES. Sales pays way better than playing with our imaginary friends and hoping we create something others want to read. In fact—and I might be going out on a limb here—I would wager most of you are not thinking, “Well, I’m only doing this writing thing until I can land my dream job in sales.”
I work to be very forgiving when writers make social media faux pas because I get that you are trying to be responsible and that “sales” is unnatural for most of us. I’ve also dedicated years and a good quarter million words (most of them free) to educating writers the proper way of using social media.
I created WANA methods to let writers focus on what we are best at doing—writing. The WANA approach works. It’s been responsible…
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